Marketing Your Small Business On Google

Proxi Uses Google TV Ads – Data Integration Improves Direct Response Client’s Media Performance by 100%

Proxi Uses Google TV Ads – Data Integration Improves Direct Response Client’s Media Performance by 100%
With Direct Response (DR) media spending tightly tied to media performance in terms of Cost-Per-Call (CPC) and Cost-Per-Sale (CPS) Proxi was able to improve its client’s media performance by 100% through the use of Google’s TV Ads Platform.

Read more on PRWeb via Yahoo! News

SEO Marketing For Google Update

There is a lot of talk in the town regarding the latest Google update, which has been nick named as Jagger. Jagger is a 3-part Google update that has changed some of the important rules of determining page rank and this has affected the SEO community in its entirety.

The new Google update has affected the website page ranking and the key areas, which have got affected are:

? Your web page history
? Method for counting back links
? Web site content and structure

Let us look at each one of the affected areas.

Your web page history

One of the important aspects driving Google ranking is the history of your site. If your website has been online for a longer duration then your chances of getting a better page ranking is higher. If a particular internal page from your website has been live for a longer period of time then it will have a better page rank for additional phrases.

So you will have to consider the amount of time your website has been live. In such a scenario, you should approach the promotion of a competitive phrase by selecting secondary phrases that will also contain the primary keyword. For example, you need to choose “guaranteed SEO services” against “SEO services”. You will achieve a good ranking on Google for a relevant keyword phrase and at the same time, keep your efforts on building relevant links for your primary keyword phrase.

So if you have competitive phrases as well as a long website history then you stand a better chance at getting high rankings on Google.

Method for counting backlinks

According to the Google update, the history of the links on your site will also get importance while determining the page rank. According to the Google update, the sandbox regarding links are functioning in parts and after a certain period, the links will gain a considerable part of their weight, and after some more time, they will gain some more weight and it will go on. This basically means that if you pursue a link building campaign today then it will not substantially affect your Google rankings for quite some time. Because Google does not show all incoming links you may want to consider using yahoo to check your back linking.

Another important aspect is that the relevancy determining criteria has improved. According to Google, your web pages don’t need to have content with the exact keyword phrase but the keyword phrase has to be relevant to your industry. So if you are running a SEO business and if you link your website to that of a website design & development company then the link will be a relevant link.

Another aspect that has gained momentum is natural links. If your links are within the content area of a web page then they will carry a lot more weight than isolated links.

Website content & structure

Another important thing noticed by SEO experts is that there is no change in the optimal keyword density but there has been a decline in its value. Although the importance of having a specific keyword density on a particular webpage has declined but on the other hand there has been an increase in the importance of relevancy.

Google is going to assign relevancy on your overall content and not for keyword specific content on a particular page. There will be a higher visibility for topic-specific directories as against general directories. If your website has a central theme that is carried throughout the website then your web site will have a better page rank.

Google has also added a lot of value or weight on internal links as far as relevancy is concerned. If the internal links are well worded and are built into the entire content of your web site then it will impact your ranking by adding more weight to the internal pages.

The bottom line is that although this is not the perfect Google update on page ranking but it will make sure that people can’t have their websites higher on the page rank by buying links or cramming their web pages with keywords.

LP

Image taken on 2006-11-13 03:42:07 by EddieBerman.

Search Engine Optimization Marketing For Google Update

There is a lot of talk in the town regarding the latest Google update, which has been nick named as Jagger. Jagger is a 3-part Google update that has changed some of the important rules of determining page rank and this has affected the SEO community in its entirety.

The new Google update has affected the website page ranking and the key areas, which have got affected are:

1 Your web page history

2 Method for counting back links

3 Web site content and structure

Let us look at each one of the affected areas.

Your web page history

One of the important aspects driving Google ranking is the history of your site. If your website has been online for a longer duration then your chances of getting a better page ranking is higher. If a particular internal page from your website has been live for a longer period of time then it will have a better page rank for additional phrases.

So you will have to consider the amount of time your website has been live. In such a scenario, you should approach the promotion of a competitive phrase by selecting secondary phrases that will also contain the primary keyword. For example, you need to choose “guaranteed SEO services” against “SEO services”. You will achieve a good ranking on Google for a relevant keyword phrase and at the same time, keep your efforts on building relevant links for your primary keyword phrase.

So if you have competitive phrases as well as a long website history then you stand a better chance at getting high rankings on Google.

Method for counting backlinks

According to the Google update, the history of the links on your site will also get importance while determining the page rank. According to the Google update, the sandbox regarding links are functioning in parts and after a certain period, the links will gain a considerable part of their weight, and after some more time, they will gain some more weight and it will go on. This basically means that if you pursue a link building campaign today then it will not substantially affect your Google rankings for quite some time. Because Google does not show all incoming links you may want to consider using yahoo to check your back linking.

Another important aspect is that the relevancy determining criteria has improved. According to Google, your web pages don not need to have content with the exact keyword phrase but the keyword phrase has to be relevant to your industry. So if you are running a SEO business and if you link your website to that of a website design & development company then the link will be a relevant link.

Another aspect that has gained momentum is natural links. If your links are within the content area of a web page then they will carry a lot more weight than isolated links.

Website content & structure

Another important thing noticed by SEO experts is that there is no change in the optimal keyword density but there has been a decline in its value. Although the importance of having a specific keyword density on a particular webpage has declined but on the other hand there has been an increase in the importance of relevancy.

Google is going to assign relevancy on your overall content and not for keyword specific content on a particular page. There will be a higher visibility for topic-specific directories as against general directories. If your website has a central theme that is carried throughout the website then your web site will have a better page rank.

Google has also added a lot of value or weight on internal links as far as relevancy is concerned. If the internal links are well worded and are built into the entire content of your web site then it will impact your ranking by adding more weight to the internal pages.

The bottom line is that although this is not the perfect Google update on page ranking but it will make sure that people can not have their websites higher on the page rank by buying links or cramming their web pages with keywords.

Internet Marketing Strategies – Google Adwords Account Structure

A key to a successful Internet Marketing Strategy is a Sponsored Search Marketing campaign. One primary part of Sponsored Search marketing is the Google AdWords system.

Google AdWords allows users the ability to bid on top placement on the Google website and the Google search network. The Google AdWords system also has access to a content network which allows syndication of their marketing across a variety of websites.

Google AdWords is categorized as Search Engine Marketing when it comes to an Internet Marketing Strategy.

We will dissect the structure of a Google AdWords account to help you plan out the proper strategy when it comes to the search engine marketing aspect of your Internet Marketing Strategy. A Google AdWords Account has the following structure:

Campaign > Ad Group > Keywords & Ad Copy

The campaign level of the Google AdWords account appears immediately after the main account level. A campaign is the level of an AdWords account is where you have the ability to set the geographic targeting, language targeting, time scheduling for both daily and for the time on the clock in 15 minute increments. The campaign level description should correlate with the internal theme of Ad Groups.

Campaign>AdGroup>Keywords & Ad Copy

The Ad Group level of the Google AdWords account appears immediately after the campaign level of the account. The Ad Group is the area where we are able to have 10,000 (ten-thousand) sections to organize your keywords in direct correlation with the Ad Copy you plan on your keywords triggering. Your Ad Group name should have a relevant theme to the keywords found in the Ad Group.

Campaign>AdGroup>Keywords & Ad Copy

The Keywords of the Google AdWords account appear directly below the Ad Group. Keywords are words you would like to target on the search engine. There are three distinct styles to create your keywords and they are broad match, phrase match, and exact match.

Broad match keywords target the words you typed in and any words in combination with them or between the words.

Phrase match is words locked next to each other but keywords are able to attach on to either end of the phrase.

Exact match is the exact keyword you want your Ad Copy to hit for. Your Ad Copy and keywords should have strong relevant correlation.

Campaign>AdGroup>Keywords & Ad Copy

Ad Copy is part of an Ad Group where you need to have strong relevancy and correlation with themes in the keyword set. The Ad Copy you are provided has area for 4 (four) messages: Ad Title, Description Line 1, Description Line 2, and your Display URL.

Your AdCopy should have multiple catches to stand out in the marketplace. Your Ad Title should create interest in your Ad Copy and help the rest of your message standout. One key to think about is what will set you apart from the general marketplace. This may include capitalizing all the words in your title or even placing a call to action with even the just the first word capitalized leading into a message. Your AdCopy will vary if you’re selling an item versus selling a service. Some ads may be local oriented if you are in the service business. Also, local oriented ads targeted to a specific geography will need to be separated into their own Campaign.

AdWords Account Structure Summary…

AdWords accounts take a well structured approach for the most optimal results and relevancy programmed in before you begin your bidding. We have been working on creating accounts for over 5 years and continue to learn something new every day. Be sure to manage and measure your account as the market is always changing, one great tracking mechanism is Google Analytics.

Affiliate Marketing Using Google Adwords As Part Of Your Marketing Plan

An insider secret in modern affiliate marketing circles is the pay per click advertising edition offered by Google AdWords. Using Adwords advertisers can put small ads on websites or on Google search result pages. You very likely have seen the little ads on the right when you search on Google. These ads are displaying products offered by Google AdWords advertisers.

Affiliate marketing is an arrangement where you promote products created by other people and you then receive a percentage of the sales you make with your marketing efforts. The little Amazon banners we have all seen on various websites are and example of simple affiliate marketing. More advanced renditions are entire online stores created around Amazon or founded with data supplied by other online vendors. Some arrangements require the affiliate to build his own website and store – others may have re-brandable website templates or pre-designed web pages which are ready for the affiliate to work with. Solely when the actual sale is involved is the customer redirected to the 3rd party vender who carries the actual product

When promoting affiliate product/links/websites via Google AdWords, the power of advertising on Google is combined with the affiliate link. You should create your affiliate link using your own domain name that is redirecting to it. You will get more click throughs to your ad because your advertised link will not look like an affiliate link. Google AdWords allows for very targeted marketing and combined with well-written ads using the right keywords can bring home big bucks for you. A critical piece of the puzzle for your pay per click marketing campaign is selecting the keywords which are going to sell your site. A site well prepared should already have some which you have chosen before submitting for the standard search engine listings. If not, a keyword tool such as Word Tracker and a bit of research on your competition will help you to find them

The key words you use are what pay per click is all about. Your ad will be displayed as a result of a search for one of your keywords, but you will not pay unless a click is made on your ad. Your ad just appearing does not generate a charge.

The price you will pay for each click is determined by how popular the keyword is at the moment and how much you have bid to have your keyword shown above any other advertisers. Analyzing your pay per click account regularly is an important part of your marketing strategy. Study how keywords are rated and how many impressions they are getting. Look at how many impressions versus how many clicks for each key word. Decide how much you are prepared to go above the minimum bid for each keyword to get your ad in the top results for that keyword.

Keyword rates can change on a daily basis. Other advertisers set their budgets and this partly affects the bid prices. If they have used up their daily budget their keyword becomes inactive and bids decrease. Conversely, advertisers can raise their daily budget thereby increasing their bid and this could cause you to have to bid higher. Other variables may also change bid rates, such as the time of year. An example is Easter or Christmas when more people are advertising for web searchers.

Being a successful pay per click marketer means staying on top of all of these variables in order to produce top listings for you ad every time. You may choose to manage your campaigns by yourself, or you can seek help from one of the many pay per click marketing tutorial programs or pay per click management companies to take the majority of the pressure of regular campaign analysis off of you. For an good example of a brand new affiliate marketing website you can use in your pay click marketing campaigns visit the website recommended by the author below.

Europe Needs Bing, But Does Bing Need Europe?

Europe Needs Bing, But Does Bing Need Europe?
A simple look at search market share in Europe shows that Europe is a Google continent. Though the search giant’s headquarters are physically based in Silicon Valley, a huge part of their community is based in Europe.

Read more on Search Engine Land

Learning Online Marketing Through Google

Learning everything there is to know about online marketing is not easy without practical application of these theoretical concepts. Such is the objective behind The Google Challenge. This competition, which is open to undergraduate and graduate students only, aims to teach participants how to achieve effective online marketing through meticulous marketing analysis.

Competition mechanics

The Google Online Marketing Challenge essentially requires participants to optimize, manage, and update their own Google AdWords campaign. Participants are given $200 to spend on a Google AdWords online advertising campaign for the website of a particular small-to-medium business that they choose to partner with. During the competition’s three-week duration, the teams optimize their campaigns as they see fit. Two reports, one detailing the initial campaign plans and one indicating how the campaign ended, are submitted as output.

The Challenge is open to students from any higher education institutions. Student teams can have their professors serve as advisers for the contest. Professors using the competition as a supplementary class activity are expected to use sufficient class time to cover essential online marketing concepts and introduce Google AdWords technology.

What is Google AdWords?

When Google search results relevant to the user’s query are displayed, relevant AdWords are displayed on the page as well. These ads are separated from the search results and are labeled as “Sponsored Links.” These ads can be seen on the top and the right side of the Google search results page.

AdWords is a great online marketing strategy. Advertisers are challenged to design their own ads for their business using keywords that they feel users will commonly search for. AdWords makes online marketing easier for advertisers, as they only have to supply keywords to promote their businesses and product or service offerings.

Judging criteria

Teams are judged based on five different criteria for their AdWords Campaign. The five criteria are as follows: account structure, optimization techniques, account and activity reporting, performance and budget, and lastly, relevance. Using these criteria, teams are divided into 7 categories based on how they and their ads fared under the deliberation of the panel of judges.

AdWords tips

Designing effective AdWords campaigns may initially seem like an easy task. However, it requires more than just writing a good ad campaign for AdWords to be of any significance. This is because in the world of online marketing , different strategies must be employed to be able design effective ads.

One useful technique in designing an AdWords campaign is using keywords that will potentially match users’ phrases exactly. The more an ad’s keywords match the phrase searched by Internet users, the more likely the particular ad will be a top Sponsored Link.

A great hands-on experience for students

Google agonises on privacy

Google agonises on privacy
A CONFIDENTIAL, seven-page Google “vision statement” shows the information-age giant in a deep round of soul-searching.

Read more on The Australian

Google names Chris O’Neill as country director for Canadian operations

Google names Chris O’Neill as country director for Canadian operations
TORONTO – Search engine Google Inc. named Chris O’Neill as country director for its Canadian operations on Thursday. O’Neill was most recently head of Google’s digital strategy as retail industry director in the United States.

Read more on Brandon Sun