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SEO Marketing For Google Update

There is a lot of talk in the town regarding the latest Google update, which has been nick named as Jagger. Jagger is a 3-part Google update that has changed some of the important rules of determining page rank and this has affected the SEO community in its entirety.

The new Google update has affected the website page ranking and the key areas, which have got affected are:

? Your web page history
? Method for counting back links
? Web site content and structure

Let us look at each one of the affected areas.

Your web page history

One of the important aspects driving Google ranking is the history of your site. If your website has been online for a longer duration then your chances of getting a better page ranking is higher. If a particular internal page from your website has been live for a longer period of time then it will have a better page rank for additional phrases.

So you will have to consider the amount of time your website has been live. In such a scenario, you should approach the promotion of a competitive phrase by selecting secondary phrases that will also contain the primary keyword. For example, you need to choose “guaranteed SEO services” against “SEO services”. You will achieve a good ranking on Google for a relevant keyword phrase and at the same time, keep your efforts on building relevant links for your primary keyword phrase.

So if you have competitive phrases as well as a long website history then you stand a better chance at getting high rankings on Google.

Method for counting backlinks

According to the Google update, the history of the links on your site will also get importance while determining the page rank. According to the Google update, the sandbox regarding links are functioning in parts and after a certain period, the links will gain a considerable part of their weight, and after some more time, they will gain some more weight and it will go on. This basically means that if you pursue a link building campaign today then it will not substantially affect your Google rankings for quite some time. Because Google does not show all incoming links you may want to consider using yahoo to check your back linking.

Another important aspect is that the relevancy determining criteria has improved. According to Google, your web pages don’t need to have content with the exact keyword phrase but the keyword phrase has to be relevant to your industry. So if you are running a SEO business and if you link your website to that of a website design & development company then the link will be a relevant link.

Another aspect that has gained momentum is natural links. If your links are within the content area of a web page then they will carry a lot more weight than isolated links.

Website content & structure

Another important thing noticed by SEO experts is that there is no change in the optimal keyword density but there has been a decline in its value. Although the importance of having a specific keyword density on a particular webpage has declined but on the other hand there has been an increase in the importance of relevancy.

Google is going to assign relevancy on your overall content and not for keyword specific content on a particular page. There will be a higher visibility for topic-specific directories as against general directories. If your website has a central theme that is carried throughout the website then your web site will have a better page rank.

Google has also added a lot of value or weight on internal links as far as relevancy is concerned. If the internal links are well worded and are built into the entire content of your web site then it will impact your ranking by adding more weight to the internal pages.

The bottom line is that although this is not the perfect Google update on page ranking but it will make sure that people can’t have their websites higher on the page rank by buying links or cramming their web pages with keywords.

Seomul is asearch engine optimization specialistfor a leading SEO company offering SEO Services.

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Be the first to comment - What do you think?  Posted by - 09/01/2010 at 2:28 PM

Categories: Marketing Your Small Business On Google   Tags: , ,

Search Engine Optimization Marketing For Google Update

There is a lot of talk in the town regarding the latest Google update, which has been nick named as Jagger. Jagger is a 3-part Google update that has changed some of the important rules of determining page rank and this has affected the SEO community in its entirety.


The new Google update has affected the website page ranking and the key areas, which have got affected are:

1 Your web page history

2 Method for counting back links

3 Web site content and structure


Let us look at each one of the affected areas.


Your web page history

One of the important aspects driving Google ranking is the history of your site. If your website has been online for a longer duration then your chances of getting a better page ranking is higher. If a particular internal page from your website has been live for a longer period of time then it will have a better page rank for additional phrases.


So you will have to consider the amount of time your website has been live. In such a scenario, you should approach the promotion of a competitive phrase by selecting secondary phrases that will also contain the primary keyword. For example, you need to choose “guaranteed SEO services” against “SEO services”. You will achieve a good ranking on Google for a relevant keyword phrase and at the same time, keep your efforts on building relevant links for your primary keyword phrase.


So if you have competitive phrases as well as a long website history then you stand a better chance at getting high rankings on Google.


Method for counting backlinks


According to the Google update, the history of the links on your site will also get importance while determining the page rank. According to the Google update, the sandbox regarding links are functioning in parts and after a certain period, the links will gain a considerable part of their weight, and after some more time, they will gain some more weight and it will go on. This basically means that if you pursue a link building campaign today then it will not substantially affect your Google rankings for quite some time. Because Google does not show all incoming links you may want to consider using yahoo to check your back linking.


Another important aspect is that the relevancy determining criteria has improved. According to Google, your web pages don not need to have content with the exact keyword phrase but the keyword phrase has to be relevant to your industry. So if you are running a SEO business and if you link your website to that of a website design & development company then the link will be a relevant link.


Another aspect that has gained momentum is natural links. If your links are within the content area of a web page then they will carry a lot more weight than isolated links.


Website content & structure

Another important thing noticed by SEO experts is that there is no change in the optimal keyword density but there has been a decline in its value. Although the importance of having a specific keyword density on a particular webpage has declined but on the other hand there has been an increase in the importance of relevancy.


Google is going to assign relevancy on your overall content and not for keyword specific content on a particular page. There will be a higher visibility for topic-specific directories as against general directories. If your website has a central theme that is carried throughout the website then your web site will have a better page rank.


Google has also added a lot of value or weight on internal links as far as relevancy is concerned. If the internal links are well worded and are built into the entire content of your web site then it will impact your ranking by adding more weight to the internal pages.


The bottom line is that although this is not the perfect Google update on page ranking but it will make sure that people can not have their websites higher on the page rank by buying links or cramming their web pages with keywords.

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Be the first to comment - What do you think?  Posted by - 08/26/2010 at 2:29 PM

Categories: Marketing Your Small Business On Google   Tags: , , , , ,

Update: Dell Profits Driven by Corporate PC Refresh Cycle

Update: Dell Profits Driven by Corporate PC Refresh Cycle
Dell grew profits by 16 percent and revenue by 22 percent versus a year ago as strength in the company’s commercial business drove the company.

Read more on PC Magazine via Yahoo! News

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Be the first to comment - What do you think?  Posted by - 08/21/2010 at 2:18 PM

Categories: Small Business Resources   Tags: , , , , , ,

Business Financing without Banks Update

While the original thought for “business loans without banks” could be explained as “this is something that most commercial borrowers should take a look at”, the updated advice is “all business owners will need to do this sooner or later”. There are a number of earlier reports with strong suggestions to pursue business finance services that do not involve a traditional bank starting about five years ago. There are now new critical factors that have entered the scene, and the old reasons for this business financing perspective are still valid as well.

Wanting to find commercial loans without involving banks must certainly be an outgrowth of how unpopular banks have become in the current distressed economy. Thomas Jefferson is credited as the source of an early observation that seems to be more relevant than ever today (“Banking establishments are more dangerous than standing armies”), especially when viewed in combination with reeling economic conditions. In the contemporary setting, banks have undergone many structural changes that have nurtured a desire to leave bank relationships on hold.

Because of specific legal restrictions, banks cannot file for bankruptcy in the way that General Motors did but banks have still changed just as dramatically as if they had. Except in paid advertising, it has become even more rare for either businesses or individuals to speak positively about their bank, but many of us still have warm feelings about earlier banking days. The stories about giving toasters away have unfortunately been replaced by foreclosure and credit card abuses.

Inadequate external controls do seem to be a problem when banks are allowed to mismanage financial derivatives, and this has turned out to be an ideal illustration of banking in its darkest hour. While it is apparent that many politicians and bankers feel that the public does not deserve to ever know the real truth, more experts have come forward to talk about what a close call it really was (and most of these individuals also emphasize that we are not out of the woods yet). Perhaps Thomas Jefferson really did know what he was talking about when he observed how dangerous banks can be.

While there are more examples than we have room to talk about in a short article such as this, small business owners usually have two major reasons to avoid banks for their business loans. One is looking backward at how banks have performed and deciding that they deserve better. As one example, most commercial borrowers are aware that bailouts funded by taxpayers have not resulted in a normal level of small business financing.

With the second reason, just as nobody will knowingly go on a cruise ship if they are told by someone they trust that it is likely to sink, the increasing number of bank failures should serve as a cautionary signal to commercial borrowers. This concern is compounded when small business owners realize that very few of the still operational banks are consistently providing small business loans. If their bank is not up to the fairly normal task of offering business financing to them when they need it, a prudent borrower must be prepared to take their business elsewhere.

A clever approach to marketing the concept of business loans without banks is generally built upon a variation of the good cop and bad cop by merely comparing a “good” lender to the “bad” banks. To ensure that the main point (avoiding banks) is not overlooked, some lenders are using business financing slogans like “Think outside the bank”. Whether or not the advertising approach is convincing to small business owners, the ability to obtain commercial loans without bank involvement can help small businesses to prosper both with and without banks.

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Be the first to comment - What do you think?  Posted by - 07/31/2010 at 3:09 PM

Categories: Small Business Financing   Tags: , , , ,

Business update: FDA gives Baxter order on pump recall

Business update: FDA gives Baxter order on pump recall
Deerfield-based Baxter International Inc. announced Tuesday that the U.S. Food and Drug Administration has issued its final order regarding the previously communicated recall of Colleague infusion pumps from the U.S. market.

Read more on Lincolnshire Review

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Be the first to comment - What do you think?  Posted by - 07/17/2010 at 1:51 PM

Categories: Expanding Your Small Business   Tags: , , , , , ,

UPDATE: Sainsbury Shuffles Senior Management Team

UPDATE: Sainsbury Shuffles Senior Management Team
UPDATE: Sainsbury Shuffles Senior Management Team

Read more on FOX Business

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Be the first to comment - What do you think?  Posted by - 06/21/2010 at 3:08 PM

Categories: Asia Small Business   Tags: , , , , ,

Ebay Business Update


Sorry for the sucky audio, my mic wasn’t working for some reason.

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1 comment - What do you think?  Posted by - 06/07/2010 at 3:08 PM

Categories: Running An Ebay Business   Tags: , ,

Geos Communications Files Form 10-Q for First Quarter 2010 and Provides Business Update

Geos Communications Files Form 10-Q for First Quarter 2010 and Provides Business Update
SOUTHLAKE, Texas—-Geos Communications, Inc. , a developer and distributor of mobile applications and services, today announced that it has filed its Form 10-Q report for the fiscal first quarter ended March 31, 2010 with the US Securities and Exchange Commission and provided an update on its business.

Read more on Business Wire via Yahoo! Finance

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Be the first to comment - What do you think?  Posted by - 05/26/2010 at 1:55 PM

Categories: Expanding Your Small Business   Tags: , , , , , , , , ,

Can’t sign into my Y! Small Business account to update credit card #?

I have my free Y! id, but I also have a Small Business account, with a domain & email account associated. My bank recently changed my credit card number, and I simply need to sign into my Small Business account to update the number.

When I go into My Account, and ask to Manage My Premium Services, it asks me for my password again — fine, but no matter what I do, it won’t go past the screen asking for my password! I’m not entering it incorrectly (& my capslock isn’t on), because I’m not getting an error message. I’ve tried an incorrect password, and then I do get an error message. It just keeps asking over & over again for my password, but never brings me further so I can update my account.

I’ve tried contacting Customer Service 3 times now, but they’re not responding… I’ve tried arranging a callback (they never called) and tried through the online Help Page.

Can anyone offer some advice? I really don’t want to lose my Small Business domain name & email account!

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1 comment - What do you think?  Posted by - 05/23/2010 at 2:22 PM

Categories: Small Business Bank Accounts   Tags: , , , , , , , ,

How To Get Free Government Grant Kits Update


success.GovGrantReview.org – Grants Revealed All Applications Accepted – Free Housing, Business, Personal + More Only Pay S&H

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Be the first to comment - What do you think?  Posted by - 05/16/2010 at 2:16 PM

Categories: Small Business Grants   Tags: , , , ,

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